Action 10 News was designed in 2013 as an alternative to the two legacy news brands in the market that dominated the ratings. Its focus was delivering daily news and advocacy-journalism with an unapologetic style. Action 10 News ultimately gained a loyal viewer/fan base and competitive ratings.
I was on the ground-floor of designing this news brand. I produced the brand's graphic look, conceptualized franchises, lead marketing efforts, assisted in talent acquisition and everything in between.
Despite its rapid success, it was changed to a more traditional news brand just prior to the station's SSA changing hands in 2019.
